Key responsibilities:

• Build omnichannel strategies that effectively supports product strategies
• Lead channel strategy ensuring channel orchestration
• Bring new digital solutions that enhance customer experience
• Enable strategic collaboration across customer facing teams to integrate omnichannel marketing into the strategic planning process
• Measure campaigns and overall digital strategies to provide overall direction for enhancing CX and achieving business objectives

Essential requirements:

• 5-7+ years of broad commercial experience (including social media and digital marketing experience) brand management and/or related head office roles
• Solid understanding of the online or interactive vehicles available to Mexican marketers and social media landscape (channels and strategy)
• Ability to evalsuate and import new/untested/innovative digital models & social media tactics in key priority areas 
• Strong project management skills with demonstrated track record and ability to formulate ROI
• Excellent communication (written and verbal), as well as selling, presentation and strategic thinking skills
• Ability to lead and forge external, internal and international partnerships to leverage resources and expertise
• Strong Analytical skill and data driven thinking with solid knowledge on websites analytics tools (e.g. Google Analytics)
• Understanding of the online regulatory framework for pharmaceutical marketing (desirable)

Benefits and rewards

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.